AI Insights · Timothy · January 2024
Top 5 Social Apps Performance on Android in Chile, Q4 2023
In Q4 2023, TikTok and Instagram led the social app market on Android in Chile with significant activity, while Threads saw notable growth in downloads and active users. Facebook and Instagram Lite also showed steady performance.
The fourth quarter of 2023 saw dynamic performance among the top five social apps on the Android platform in Chile. Here, we break down the trends for TikTok, Instagram, Threads, Facebook, and Instagram Lite.
TikTok from TikTok Pte. Ltd. experienced notable revenue growth, starting at around $33.7K at the end of September and peaking at $68.1K in mid-November, before settling to approximately $32.9K by the end of December. Weekly downloads fluctuated, peaking at 67.4K in late October and ending the quarter with 59.9K downloads in the last week of December. Active user numbers saw a slight decline, from approximately 5.6M at the start of the quarter to 5.3M by the end.
Instagram maintained a steady revenue stream, averaging around $6K weekly. Downloads showed a gradual increase, peaking at 38.3K in the last week of December. Active users remained stable, averaging around 6.2M throughout the quarter.
Threads saw significant growth in downloads, jumping from 21K at the end of September to 47.2K by the end of December. Active users also increased, from 178K at the beginning to nearly 389K by the end of the quarter.
Facebook from Meta Platforms, Inc. showed consistent revenue, averaging around $2.9K weekly. Downloads saw a peak of 26.1K in early December. Active users remained robust, averaging around 6.6M throughout the quarter.
Instagram Lite had a steady increase in downloads, reaching 21.7K in early November and maintaining around 18.9K by the end of December. Active users grew from 128K at the start to 163K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
